What we can promise.

We can’t promise that your kids won’t make messes and forget things and, well, be kids. But we can promise yummy food made with purposeful ingredients.

That’s the Annie’s promise.

CREDITS:
Chief Creative Officer: Brock Davis
Creative Director: Tess Nyberg
Art Director: Alex Dubrovsky
Writer: Eric Schlauch

It’s hard to believe how irresistible Pepperoni truly is. It almost defies logic. This direction explores the limits of what is possible and the extraordinary lengths people seemingly go to get the impossibly irresistible Pepperoni. 

INSIGHT:
When you have never too greasy, never too spicy, always delicious pepperoni, it’s inevitable that people are going to try and sneak one. Even if it’s not always obvious how they were able to pull it off. 

IDEA:
Impossibly Irresistible

Chief Creative Officer: Brock Davis
Creative Director: Eric Hansen
Writer: Brian Ritchie
Designer: Alex Dubrovsky

CREDITS:
Chief Creative Officer: Brock Davis
Creative Director: Tess Nyberg
Art Director: Alex Dubrovsky
Writer: Jacob Guenther

Pain is distracting. No matter how you try to push through, it keeps you from being in the moment. To get away from discomfort and back to what matters most, you need reliable relief. Because when you feel good, you can better support those around you.

Don’t be distracted by pain.

INSIGHT:
Pain is a distraction that keeps you from being in the moment. 

IDEA:
Don’t be distracted by pain.

OUTCOME:
TV Spots, in-store POP, social content, Display Ads
1,589,497 people reached
630,200 video views
178,292 video completions
10,000+ clicks to expand

CREDITS:
Chief Creative Officer: Brock Davis
Group Creative Director: Alex Dubrovsky
Writer: Tanner Uselmann
Designer: Shealah Cocherell, Nate Eul

Here’s a simple question: Would you #tricksasquatch or #treatsasquatch? As people responded on Facebook and Twitter, we replied with customized video and photo posts in near real-time.

INSIGHT:
Everybody thinks trick or treating is just a game. This Halloween your actions will have consequences.

IDEA:
Trick or Treat Sasquatch.

OUTCOME:
Social content,25 videos,250 custom real-time responses.

CREDITS:
Chief Creative Officer: Brock Davis
Group Creative Director: Alex Dubrovsky
Writer: Jon Reine
Designer: Andrew Beckman

The Wild Side fan club is a shift in mindset from an email list to a fan club. It rewards fans for their loyalty and for feeding their wild side. 

INSIGHT:
Fan clubs are about being in a club.

IDEA:
The Wild Side

Chief Creative Officer: Brock Davis
Group Creative Director: Alex Dubrovsky
Writer: Jon Reine
Designer: Nate Eul

CREDITS:
Chief Creative Officer: Brock Davis
Creative Director: Tess Nyberg
Art Director: Alex Dubrovsky
Writer: Molly Thomson

CREDITS:
Creative Director: Alex Dubrovsky
Art Director: Nate Eul
Writer: Lauren I.

Featured at music festivals like Soundset and the iHeartRadio Music Festival, LOOPS gives fans the opportunity to be the DJ.

Housed in a custom road case, our touchscreen interface allowed people to create music from 45-custom looping audio/visual tracks to make a sound all their own. The resulting song and visuals are then shared with all those who pass by the Matador booth. The same experience could also be found on the Matador website and enjoyed by both mobile and desktop users.

INSIGHT:
Everyone loves music.

IDEA:
LOOPS by Matador

OUTCOME:
Custom music box, festival experience, website, social.

Executive Creative Director: Brian Ritchie
Group Creative Director: Alex Dubrovsky
Writer: Kelly Hering
Designer: Ollie Bauer, Jacob Anderson

CREDITS:
Creative Director: Alex Dubrovsky
Art Director: Zach Ogaard
Writer: Dave Redinger

Renpure doesn't believe in beauty clichés, harsh chemicals or paying $20 for a bottle of shampoo, ever. They just believe in (mostly) natural haircare products that work. Their goal is to replace synthetic ingredients without compromising performance. And as soon as they find a natural replacement, they'll use it. It’s just the right thing to do.

So whether your hair needs shine or moisture or body or just plain health, the Renpure family has a product with all of nature’s benefits and none of the b.s.

INSIGHT:
Anything a chemical can do, a plant can do better.

IDEA:
Plant-based beauty.

OUTCOME:
Branding, videos,  social content, packaging design.

CREDITS:
Chief Creative Officer: Brock Davis
Group Creative Director: Alex Dubrovsky
Writer: Kelly Hering, Kristi Battarbee
Designer: Rachael Kemp, Andrew Hickok, Shealah Cocherell

CREDITS:
Chief Creative Officer: Brock Davis
Creative Director: Tess Nyberg
Designer: Alex Dubrovsky
Writer: Jacob Guenther

CREDITS:
Chief Creative Officer: Brock Davis
Art Director: Alex Dubrovsky
Writer: Molly Thomson

CREDITS:
Chief Creative Officer: Brock Davis
Creative Director: Tess Nyberg
Art Director: Alex Dubrovsky
Writer: Jake Lancaster

What is the beast? What are its origins? And what does it want? We will journey fearlessly into the unknown, seeking all things beast to feed the beast

With the term “beast” as a stand-in for something that’s totally frickin’ sweet, we focused our social efforts on emerging platforms Snapchat and Tumblr investigating new topics weekly with the question: Is this beast?

INSIGHT:
There’s only one way to know if something is beast or not.

IDEA:
Is this beast?

OUTCOME:
First Snapchat from space, social content, and website.
22K Snapchat views
52% Increase in followers
18% Brand lift

CREDITS:
Chief Creative Officer: Brock Davis
Group Creative Director: Alex Dubrovsky
Writer: Jon Reine
Designer: Nate Eul

As foodie culture overtakes popular culture, claims are getting more and more ridiculous. Free-range. Artisanal. Hand-crafted. Clean. Deconstructed. Unctuous. Chef-driven. WHAT DOES IT ALL MEAN?

Using trendy foodie terms like these, Pagoda can be transparent about its own freezer-to-table process. Pagoda is the self-aware frozen egg roll.

INSIGHT:
Pagoda (loosely) follows “chef-driven” (trendy) practices to create delicious egg rolls. 

IDEA:
Frozen From Scratch.

OUTCOME:
TV Spots, website, in-store POP, social content, Display Ads

CREDITS:
Chief Creative Officer: Brock Davis
Group Creative Director: Alex Dubrovsky
Writer: Kelly Hering
Designer: Zach Ogaard, Travis Stearns

CREDITS:
Chief Creative Officer: Brock Davis
Art Director: Alex Dubrovsky
Writer: Dave Smith

It was time to bring Jack Link’s brand mantra “Feed Your Wild Side” to life online.

Finally, fans would be able to experience the brand the same way in the digital space as they had been enjoying with all other touch points.

INSIGHT:
Every and any occasion can be the right time for beef jerky.

IDEA:
Feed your wild online-side

CREDITS:
Chief Creative Officer: Brock Davis
Designer: Alex Dubrovsky
Writer: Jon Reine

CREDITS:
Creative Director: Jason Strong
Designer: Alex Dubrovsky

CREDITS:
Chief Creative Officer: Brock Davis
Creative Director: Tess Nyberg
Designer: Alex Dubrovsky
Writer: Molly Thomson

Jack Link's asked us to update their videos teaching fans at NHL arenas across the country about the rules of the game. Luckily, we had Sasquatch to help us do some of that teaching.

INSIGHT:
People love hockey but few know the rules.

IDEA:
Know Your Penalty.

OUTCOME:
Jumbotron videos for NHL arenas

CREDITS:
Executive Creative Director: Brian Ritchie
Group Creative Director: Alex Dubrovsky
Writer: Jon ReineDesigner:
Andrew Beckman

This Is How is a series of visually driven how-to videos that make energy efficiency accessible to everyone with just a few changes around the house. Each video tells its story with step-by-step instructions and ends with a celebration because saving energy is a self-five worthy endeavor. These videos played on custom Xcel Energy Kiosks placed in the how-to sections of public libraries.

INSIGHT:
Small changes can make a big impact on energy efficiency.

IDEA:
This is how

OUTCOME:
15 videos, traveling kiosk

CREDITS:
Executive Creative Director: Brian Ritchie
Associate Creative Director: Alex Dubrovsky
Writer: Maddy Harkness
Designer: Jacob Anderson

We built a website to identify, track and solve Hangry Moments. We gathered Hangry facts, developed a Hangry Heat Map to track real-time #Hangry tweets everywhere, and empowered fans to respond with jerky GIFs and messages of hope.

We also made it easy to buy jerky directly from the site so people could stop Hangry Moments before they start. 

INSIGHT:
When people are hangry and on the internet, bad things happen.

IDEA:
Hangry Moments.

CREDITS:
Chief Creative Officer: Brock Davis
Group Creative Director: Alex Dubrovsky
Writer: Jon Reine
Designer: Nate Eul

Home energy workshop

It’s one thing to make a bunch of how-to videos, but it’s another to make them accessible. 

Placed in the how-to sections of public libraries, the kiosk resembles an actual home workshop. Visitors can scroll through the videos and step-by-step instructions, selecting which videos to text to themselves as they go. Once they’re ready to make their own home a more energy-friendly space, they’ll have every how-to video they need to go forth and save energy.  

INSIGHT:
Small changes can make a big impact on energy efficiency.

IDEA:
This is how.

CREDITS:
Executive Creative Director: Brian Ritchie
Associate Creative Director: Alex Dubrovsky
Writer: Maddy Harkness
Designer: Jacob Anderson