Graphic Design / Art Direction

Minneapolis, MN

UCare

Medicare Part D. Whoa, did I already lose you? It's Understandable. Luckily, with UCare they want to focus on everything but the details of that boring, long drawn out medical insurance plan you've been staring at all day. Reaching your actual goals is what this whole campaign is all about. Go out, have fun, laugh, be happy. All the people in all these ads are actual UCare members and I barely had to do anything to get them to look happy.

Campaign Scope:
  • Research
  • Television
  • Print
  • Direct Mail
  • Radio
  • Online Ads
  • Outdoor
  • Collateral
  • Sales Support
  • Trade Show
  • Positioning
UCare UCare
UCare UCare UCare