Graphic Design / Art Direction

Minneapolis, MN

Trinona Triathlon

Trinona is one tough triathlon. With a bike climb rated as one of the nation's top 100 nastiest ascents, they needed to strike fear into the heart of even the most experienced triathlete. Combining the swim, bike and run into a gritty all-encompassing battle, the aesthetic is at once beautiful and intimidating. The reward for tackling this challenge is some of the coolest swag in the sport – including custom jersey, t-shirts, bottles, even a custom-designed medal, which reflects the event's raw energy.

Campaign Scope:
  • Research
  • Television
  • Print
  • Direct Mail
  • Online Ads
  • Apparel
  • Packaging
  • Outdoor
  • Collateral
  • Positioning
Trinona Triathlon Trinona Triathlon
Trinona Triathlon Trinona Triathlon Trinona Triathlon
Trinona Triathlon Trinona Triathlon Trinona Triathlon
Trinona Triathlon Trinona Triathlon