Graphic Design / Art Direction

Minneapolis, MN

Tite Brew

It started simple enough. My mom was gonna brew some beer for my step dad at a local brewery in St Paul and she asked me to design her some labels. What she got was a full blown branded campaign. Full of colorful names, hand cut and placed labels, and a brilliant tribute to a man who you better raise your glass to, 'cause you know he's raising his to you.

Campaign Scope:
  • Research
  • Taste Testing
  • Positioning
  • Naming
  • Identity
  • Packaging
Tite Brew Tite Brew
Tite Brew