Graphic Design / Art Direction

Minneapolis, MN

Boettcher Brewing

Brewed in the Reinheitsgebot tradition of German Lager; this beer is as authentic as it gets. We looked to combine traditional German concepts with a more lighthearted edge. What resulted was a bear with antlers that trash talks about your manhood, or lack thereof. Prost!

Campaign Scope:
  • Research
  • Taste Testing
  • Positioning
  • Packaging
  • Illustration
  • Apparel
  • Taps
  • Merchandise
Boettcher Brewing Boettcher Brewing
Boettcher Brewing Boettcher Brewing Boettcher Brewing
Boettcher Brewing Boettcher Brewing